GWU Hospital Recognition Program, Identity System

Sodexo Motivation Solutions partnered with George Washington University Hospital’s to revamp it’s existing Recognition and Rewards program. The challenge was to “refresh” the GWUH team into the R&R program. Based off of the company’s business principals and mission developed an identity system that included a new name, logo, tagline and visual structure.

Design brief:

The Logo “You And I”: Phonetically the “U.N.I.” logo reads as “You And I” “U.N.I.” is a shorthand treatment for university, universe, union, unity, etc .

What “You And I” means: The logo speaks to the essence of the program— individual and team goals. In that only “You and I can make a difference.” This places ownership on the individual and the team. Everyone has a stake in this program.

It also connects the relationship between guests and staff. “You and I will get well, healthy, better”and so on.

The curve in the logo connects the “u” and the “i” but it also forms a smile to signify the positive, personal and human aspect of this program.