ShoeBox Oven.com, Branding, UI Design, Packaging

Lead successful launch of incubator gourmet pastry ecommerce site, winning investors and going live within 1 year. Facilitated retail partnerships by creating point-of-purchase and co-branding systems. Garnered high-profile coverage from Daily Candy, Washington Post, NPR, the New York Times, and other media outlets. Directed ideation and implementation of product development and quality assurance. Created loyal customer following, building solid customer and B2B relationships while maintaining consistent and positive customer satisfaction.