Jelena Group “Brochure” Site
An example of fast thinking. An unexpected, unplanned yet welcomed tasked to create a design concept for Jelena Group marketing company by close of business. Provided only with a logo and a list of sites and colors the client liked, there was very little information about the client available. The first comp designed was the “big picture” concept. Since there was not a lot of content to go on, the design focuses on the big idea, the big message. Used “conceptual imagery” to compliment the big idea theme. Provided a suggested content structure. The second comp is more of a traditional “brochure” theme with case gallery. Both options provided a solution for flowing short or long content.

